Co-Author: Saumya Rastogi
Bamboo, one
of the oldest plantations in India is not as well tapped in India as compared
to the other countries. This is very strange as it’s a native of India, yet, we
do not realize its importance and right usage. Prashant and Aruna set out to
revive the bamboo usage in India. Prashant is a Post Graduate in Management
from Osmania University and Aruna is a Post Graduate in Science from Nagpur
University. During their search for furniture, they realized that the market
was dominated by iron, steel, plastic and wooden furniture. Bamboo was nowhere
to be seen. Their search for eco-friendly furniture led to the emergence of
Bamboo House.
Here is the
story of Bamboo House from its founders Prashant and Aruna.
Bamboo
House is a social venture focused on incorporating bamboo to provide
sustainable livelihood. Would you like to talk about your ‘green’ startup and
its emergence?
Bamboo
House is a “Social Enterprise” utilizing bamboo as an economic driver for
providing sustainable livelihood opportunities through business models designed
to work at the base of the economic pyramid and promote bamboo as an
eco-friendly substitute to wood, steel, iron and plastic.
On a sunny
evening we were shopping around to buy a sofa set for our home but noticed that
market was inundated with routine wood, steel, iron and plastic furniture. We
searched around and noticed that overseas markets offered numerous bamboo
product opportunities but Indian markets offered no simple solution.
Our search
for bamboo furniture landed us up in a small village called “Katlamara”
in the state of Tripura on the India – Bangladesh International border. “Katlamara”
is a sleepy little village, one of the many bamboo and skill rich locations of
our country. Village “Katlamara” is politically India but geographically
Bangladesh (during Independence, King of Katlamara decided to merge with India).
We decided to understand Indian bamboo sector and went for a “study tour” as we sensed Triple
bottom-line impact bamboo could create. We had no specific Entrepreneurial
motive since we had no idea what bamboo was all about.
Family and friends were surprised at our decision, we were less than a
year into our marriage, and left our respective careers. I was in my
established imports business and Aruna dropped her plans of pursuing her Ph.D.
We knew it was a big risk but were prepared. I handled half of country's forest
and Aruna handled the other half and finally in May 2008 our study tour led to
the evolution of our Social Enterprise “Bamboo House” in Hyderabad.
Any
particular reason for choosing “Bamboo”? Do you have any expert team for
choosing the bamboo appropriate for product development?
We chose Bamboo for Triple Bottom-line Results:
- Social: Bamboo can help more than 5 million of our population cross the
poverty line
- Environmental: Bamboo minimizes emission of CO2 gases and generates up
to 35% more oxygen than equivalent stand of trees.
- Financial: Indian Bamboo Market is estimated at Rs. 26,000 Crores by the year
2015 which provides strong growth opportunities
What
are the pricing strategy/ methodology adopted at Bamboo House for product
pricing?
We have no
defined strategy for pricing as we are not operating under fair market
conditions.
Bamboo
based products are eco-friendly but the fear of termites, pest attacks always
prevail. How do you ensure effective monitoring to avoid damage?
Treatment
and seasoning of bamboo is done over a period of 12 -15 months and all required
technical precautions are taken to ensure products / projects lasts a lifetime,
and in any case not less than 30 years.
What
are the major challenges faced by you in developing this venture?
We did face
several challenges in developing this venture. Bamboo is under Regulatory
constraints as per the Forest Act 1927. Harvesting & Transportation of bamboo
is not permitted under the Act. Another problem is that Forest Act does not
provide any right to choose the bamboo. We have to buy what is sold but while
making products we make the right selection from available stock. There are
various other challenges like:
·
There is
no benchmark to follow in this industry
·
Raw
material available through forest auction is not suitable for commercial
applications
·
Every
state has its own laws on bamboo for forests being in the concurrent list of
the constitution
·
Bamboo
traps both air and moisture, making it a difficult raw material to work with
·
Most of the tribal forest areas are inhabited by Naxalites
·
Learning the concept and mapping Raw Material
species and Resource base is a challenge as well
·
Development of Logistics, supply chain,
distribution, operations and Business modeling
·
Scaling and building volumes in this business is not
easy
·
Lack of communication and transportation facilities
at the production level
All of
these make the business quite difficult operationally.
What
according to you is the unique selling proposition (USP) for Bamboo House?
Domain
expertise, passion and our ability to play well in this sector. We have very
high domain knowledge which helps us.
Has
bamboo house received any funding in the past? Are you seeking more funds in
the future?
We decided to fund/ support our social venture through borrowings from friends
and family apart from very little personal savings we had. We knew that no
bank/ financial institution would come forward to support us initially.
We raised
our first bank loan from Bank of Baroda under PMEGP Scheme under Credit
Guarantee Scheme and are now looking to raise funds again to scale our
initiative.
What
are your future plans? How do you see ‘green architect’ evolving in the future?
We will persist in our endeavor to create sustainable livelihood models
and ensure larger involvement at the grass root level. We understood that our
country cannot grow and develop if our villages don't grow and we believe that bamboo
can serve as one of the growth engines for the country. Some of our new initiatives are: Bamboo
Bicycle, Recycled Tyre Furniture, Recycled Tyre Planters, Recycled Tyre Bags,
Recycled Tyre Footwear, Bio-Degradable Sanitary Pads, Incinerator for Disposal
of Used Sanitary Pads, Recycled Drum Furniture, Street Dust Bins – With Scrap
Drums, Low Cost Bamboo Based Toilets for Rural India.
What
has been your Eureka! Moments in the journey so far?
Had it not
been for the media support, we wouldn’t have travelled this far in our bamboo
journey. Nearly 25 of country's leading news channels and 150 newspapers and
magazines including BBC helped us in taking our work ahead, as we were very
clear from the beginning that community model should be media supported and
market driven only then livelihoods can be sustained at the base level.
2013 – March-April: Our Bamboo Initiative received further
support, through “International Visitor Leadership Programme (IVLP)” - A 4 week
programme of the US State Department.