How next-gen scions can steward family businesses amid global uncertainties

This article was first published in Forbes India magazine, May 29, 2025. Co-author: Kavil Ramachandran; https://www.forbesindia.com/article/leadership/how-nextgen-scions-can-steward-family-businesses-amid-global-uncertainties/96070/1

Family enterprises—which underpin economies worldwide by contributing over 70 per cent of global GDP and employing nearly 60 per cent of the workforce—now find themselves at the epicentre of a transformation unlike any before. The convergence of rapid technological advances, mounting climate imperatives, shifting consumer values and geopolitical realignments have all created what strategists term a BANI environment—Brittle, Anxious, Non-linear and Incomprehensible. For family firms long defined by multi-decade horizons and incremental evolution, the imperative falls on the incoming cohort of heirs to merge institutional memory with digital fluency, entrepreneurial daring and a restless drive to convert disruption into renewal.

The Shrinking Horizon

At the heart of the disruption challenge lies the brutal acceleration of product and corporate lifecycles. A report by Innosight showed that in 1965, the average tenure of a company in the S&P 500 exceeded thirty years; by 2016 it had fallen to twenty-four and is forecast to contract further to twelve years by 2027. For successor generations accustomed to inheriting legacies built over lifetimes, this shrinkage demands a marathon-sprinter’s mindset: heirs must deploy rapid experimentation, continuous skill-building and lean decision loops to stay ahead of digital-native rivals, even as they preserve the family’s enduring values.

Bruce Lee used to say, “Empty your mind, be formless, shapeless, like water,”—advocating a state of perpetual readiness, adaptability and strength. And he was not talking only about martial art! 

Future-Focused Strategy in Action

Consider two of India’s most venerable family business groups. The Tata Group, founded over 150 years ago, has become as much a technology and services conglomerate as it is a steel manufacturer. Its digital arm, Tata Consultancy Services, invests billions in cloud computing and artificial intelligence to offset the gradual commoditisation of legacy offerings. Mahindra & Mahindra, similarly, has pivoted from tractors and utility vehicles to become a global player in electric mobility, forging partnerships with tech firms in Silicon Valley to accelerate R&D. Heirs at Tata and Mahindra did precisely what the moment demanded. Those were essential moves to catch up with rapid technology shifts and establish footholds in adjacent markets.

Today’s successors confront an entirely new mandate: they must trust their own capabilities and provide steward leadership to drive transformation within their families. By leading from behind, they shape outcomes across multiple fronts. Family governance, business strategy, entrepreneurship and wealth management are among the areas that demand fresh perspectives.

 

Each circle in the chart ‘Nextgen Leadership’ represents a core dimension of successor stewardship:

• Strategist - As a custodian of the future growth of the business, a successor has to envision the emerging environment and chart the family firm’s horizon by scanning technological trends and market shifts to align capital allocation with emerging value pools.

• Professional Manager - They must facilitate practice of professionalism as a value by benchmarking and introducing best practices such as clear KPIs and process rigour alongside family executives, and elevate operational performance.

• Serve Society- Business families have all along been connected closely with the society they live. Nextgen must help shape philanthropy, ESG and community partnerships to reinforce the family’s and enterprise’s social  relevance and long-term reputation.

• Value / Heritage Custodian - As family stewards, younger generation must lead by translating founding values and principles into actionable norms, ensuring that legacy values guide strategic and cultural choices.

• Groom Nextgen - They should not wait for the seniors to groom them; rather the initiative must come from them since they are the change makers.

• Family Governance Custodian - Nextgen must take upon themselves the responsibility to enforce transparent governance in the family. They will thus be living by example the principles and policies of high quality family governance. 

• Wealth Creator / Protector- Younger generation understands the significance of structured wealth management more than the seniors. They must help balance bold investment in growth areas with prudent risk buffers and diversification strategies to preserve intergenerational capital.

In sum, whereas the previous cohort sprinted to catch the wave of disruption, today’s successors must surf the entire storm.

Governing with Agility

Amid relentless disruption and ever-accelerating change, robust governance becomes the linchpin of resilience. Effective governance now demands far more than static rules—it requires a learning culture that reconceives the family’s role in business. Central to this is comprehensive family education: each member must grasp how the family’s identity and purpose interact with a swiftly shifting environment. Traditional models built on extended-family norms no longer suffice; in nuclear or geographically dispersed families, notions of fairness and togetherness must be re-negotiated. Accordingly, family policies, processes and practices should be revisited collaboratively, with formal forums to debate and codify new charters that foster harmony and mutual accountability.

Equally important is the recalibration of governance vehicles. The Family Business Board remains the enterprise’s guardian of strategy and risk, while the Family Council safeguards cohesion by enforcing the charter and resolving disputes. The Owners Council, however, assumes an expanded remit: it must incubate entrepreneurial initiatives through transparent venture-financing guidelines, clear ownership stakes and performance-linked rewards—effectively treating new ventures as corporate-venturing projects. In all bodies, respected independent directors are essential to uphold rigour, test values of trust and transparency, and temper the inevitable interplay of logic and emotion. In practice, many group structures will evolve into holding-company frameworks, with each subsidiary managed as a strategic business unit under its own performance matrix. This architecture recognises that heirs often seek both individual agency and collective purpose—and it ensures that “I-Me-Mine” ambitions remain anchored within a unified family vision.

Generational Duality

Interwoven with strategy and governance is the delicate balance between senior-generation stewardship and next-generation dynamism. The former brings deep institutional memory, extensive networks and a long-term orientation that has underpinned stability for decades. The latter embodies fluency in digital ecosystems, comfort with ambiguity and a restless pursuit of new value pools. When harnessed constructively, this generational duality can become a formidable competitive advantage. The story of Lavanya Nalli, who transformed and expanded her family’s ninety-year-old silk business into a thriving e-commerce platform within five years, exemplifies how next-generation initiative can amplify a legacy brand’s reach and relevance.

However, generational tensions can turn unpleasant and acrimonious if roles and expectations are not clearly defined, underlining again the need for next-generation heirs to act as steward leaders. They cannot afford a narrow, self-righteous stance in such a dynamic world. They must recognise that their future is at stake and that it is their responsibility to ensure continuity and change simultaneously. Leadership and ownership succession remain among the trickiest challenges in the life of any family business. Cyient, a multi-technology company, has successfully undergone major changes in its business portfolio during and after the transition of leadership from Mohan Reddy to his son Krishna. Cyient has been adapting proactively to disruption.

Impact and Purpose

If governance forms the backbone of resilience, then a compelling social and environmental purpose defines the family firm’s licence to operate. As regulatory regimes tighten carbon-emissions norms and stakeholders demand rigorous ESG performance, heirs can no longer defer sustainability to a later date. Too often, family enterprises underinvest in low-carbon strategies even as climate-related liabilities mount. 

Successors must therefore educate the wider family on the business case for embedded sustainability—aligning priorities, capital allocation and executive incentives with long-term ecological stewardship. Moreover, a unifying purpose binds the family together; without it, cohesion frays and the risk of fragmentation rises.

Heightened scrutiny of corporate conduct and social impact are reshaping brand narratives. Younger consumers prize purpose-driven enterprises, and family firms enjoy an inherent credibility if they can demonstrate consistent community support and ethical probity. Next-generation leaders must therefore embed social and environmental impact at the strategic core—transforming purpose from a peripheral concern into a driver of resilience, reputation and sustained growth.

The FAMILY Framework for Resilience

Underpinning all these practices is a holistic FAMILY framework, integrating six mutually reinforcing pillars (see chart ‘Family Framework’). This framework operates not as a static checklist but as a living operating system—one that demands rigorous discipline, continual upskilling in new domains and regular recalibration. At its heart lies the proactive agency of the next-generation, ensuring a genuinely future-focussed orientation (see chart ‘Dynamic Family Framework’). 

Dynamic Family Framework

 Disclaimer: Generated using AI

In conclusion, the nextgen in family enterprises has the responsibility to take on the role of the nerve centre of renewal. Externally, they need to reconceive their business models through the lenses of digitalisation, sustainability and global agility. Internally, they must drive an agile governance and talent ecosystem that unites generational wisdom with new-economy dynamism. The FAMILY framework—with its emphasis on future orientation, governance agility, meritocratic culture, purpose fidelity, financial prudence and generational inclusivity—offers a practical roadmap.

Stewardship in today’s turbulent seas means more than preserving tradition: it requires embracing change as a source of renewal. As Bruce Lee taught, true mastery demands speed, fitness and an unencumbered mind ready to flow like water. Only by dancing on a globe in rough seas—ever ready to pivot, learn and hold fast to enduring values—can family businesses convert the pressures of disruption into engines of sustained growth. In this new era, those who master the art of agile resilience will not merely survive; they will redefine what it means to endure.

Lessons from the Kalyani Feud: Business, Bonding, and Beyond

This article was first published in the Financial Express on January 14, 2025; 

https://www.financialexpress.com/business/industry-lessons-from-the-kalyani-feud-business-bonding-and-beyond-3715186/

Behind the dazzling success of family businesses lies an often-untold story—the story of tangled emotions, power struggles, and fractured relationships. While these enterprises drive economies and legacies, they can also unravel spectacularly when trust erodes and clarity falters. The recent Kalyani family feud reminds us that even the most illustrious dynasties are vulnerable to internal discord. It’s a cinematic tale of ambition and inheritance, but unlike Bollywood, there’s no guaranteed happy ending. Here’s what today’s family businesses must learn if they wish to avoid their own Shakespearean tragedy.

Simplify Ownership: Don’t Let Shares Become Shackles

If assets and shares are the kingdom, let there be no pretenders to the throne. Clearly defined ownership structures and a single, ironclad will are non-negotiable. The will’s existence, location, and witnesses must be transparent, even if its contents remain confidential. Think of it as writing the script to avoid future drama—the kind where the climax unfolds in courtrooms rather than boardrooms.

Professionalize the Company: Let Business, Not Battles, Define You

A family business must be a fortress, impervious to emotional storms. By bringing in non-family executives, independent directors, implementing strong governance, and creating a culture of accountability, the business can weather any familial discord. Think of this as hiring the best defense—not just for the company, but for the family’s dignity. After all, the world respects businesses that rise above personal feuds.

Don’t Pass Down the Baggage: Leave a Legacy, Not a Mess

The scars of one generation’s disputes can become the chains that bind the next. Messy inheritances and unresolved tensions drive away the very heirs who could lead the company into its future. Don’t make your children the custodians of your unfinished battles. If clarity eludes you, seek counsel from those who can guide you—before it’s too late.

Build Bonds Before Businesses: Family First, Always

What is a business empire worth if its architects are estranged? Strong family values and deep emotional bonds are the real bedrock of a legacy. Invest in open communication, shared values, and meaningful traditions. As one Hindi movie taught us, “Bade bade shehron mein chhoti chhoti baatein hoti rehti hain.” But let’s ensure those “chhoti chhoti baatein” (or even bigger ones) don’t snowball into public scandals.

Create a Playbook for Peace: Disputes Need Rules Too

Even the closest families clash. The key is to argue constructively. Pre-agreed mechanisms like family councils, mediators, or arbitration can transform battles into dialogues. Think of it as putting a referee on the field—someone who ensures the game doesn’t turn into a brawl. This simple step can prevent internal strife from spilling onto the streets (or the headlines).

Conclusion

Family businesses are a delicate dance between legacy and liability, love and loss. The Kalyani saga is a sobering reminder that the current generation of family business owners must put their house and business in order. As you reflect on the lessons above, remember: “You’ve got to hold on to what you’ve got, it doesn’t make a difference if we make it or not…” Those Bon Jovi lyrics remind us that what truly matters is holding on—to the business, yes, but more importantly, to each other.