This article was first published in Business Standard on June 24, 2019. Co-author: Prof. Kavil Ramachandran.
https://www.business-standard.com/article/opinion/pledging-shares-the-mirage-of-prosperity-119062300819_1.html
https://www.business-standard.com/article/opinion/pledging-shares-the-mirage-of-prosperity-119062300819_1.html
Pledging shares has become an
easy option to raise funds, even for many well-known business families.
Unfortunately, they do not seem to visualize scenarios where the optimistic
assumptions about future performance may not always materialize. As of May
2019, 62% of all listed companies in India had pledged at least some (in a few
cases all) of their promoters holding. As many as 193 companies’ promoters had
pledged 75% or more of their shares and 327 companies’ promoters had pledged at
least 50% of their stake. The scenario of lenders liquidating the pledged
shares of defaulted borrower is very scary.
Background to Pledging of Shares
Pledging of shares where promoters
use their shares as collateral to raise money is not a new phenomenon but has
become popular amongst promoters in recent years. It was after the scam
involving Satyam Computers in 2009 that SEBI made it mandatory for promoters to
disclose to the stock exchanges of any pledging of shares. It is often understood as pawning the “family
jewel” as a last resort to tide over difficult times. Stock market sees it as a
sign of weak financial position of the promoter. Promoters often pledge shares
for personal use like investment in another venture or buying more shares of
the company. Pledging shares in a “cash cow” company to fund a risky untested
startup or a fledging business may spook the investors.
Similarly, when the promoters
pledge their shares to buy more shares of their own company, on the one hand it
signifies that the promoters think the share is undervalued and/or have
confidence in the prospects of the company. It therefore should send a positive
signal to the market. However, promoters are not only putting more of their
eggs in the same basket but also taking on leverage to do so. Adding to this,
the increase in control in the company is based on information asymmetry that
exists between the promoters and the minority shareholders. This gives rise to
insider trading and governance concerns. In a recent amendment to insider
trading regulations, to promote fair market conduct, SEBI has plugged this gap
by closing the trading and pledging of shares window for the promoters starting
from the end of a quarter to 48 hours after the declaration of quarterly
results by the company.
Dangers of Pledging
Trouble begins when the value of
the pledged shares falls below the agreed level with the lenders. Many
promoters get into the trap of pledging more shares to fill the drop in value
in the hope that they will soon be able to revoke the shares by repaying the
amount to the lenders.
When stock prices fall or go in a
downward spiral and the promoters are no longer able to either pay the money or
pledge more shares, the lenders invoke the shares, and sell them in the open
market. The promoters may even end up losing control, as has happened with a
few companies recently.
The implications for business
families are grave, particularly with a lot of their family wealth blocked up
in the business. Family splits, loss of reputation and bleak career
possibilities for the next generation do happen in such cases, resulting in
formation of entirely new trajectories of life for everyone.
Way Forward
In a rapidly growing economy,
entrepreneurial promoters naturally tend to assume that the rising graph of
growth and prosperity will never fall. This is a myth. Pledging beyond small
quantities is very dangerous, like over leveraging. Shares are virtual
collaterals with very high potential for volatility, due to known as well as many
unknowns, including news or events that are totally not related to the company,
its performance or management. There is a huge possibility of share prices
falling anytime.
Most bankers and lenders fail to
learn from history that in a crisis, most assets become illiquid. Most of the
risk models do not account for illiquidity. They assume that markets are
perfectly liquid. However, that is not the case. Lenders often invoke the
pledge and dump shares in the market at very low prices, translating the
already downward spiral into a shock. Financial Institutions need to have
built-in mechanisms and standards to ensure that investments are made in assets
that can be liquidated at the lowest possible cost.
SEBI must also put in place a
limitation to the percentage of shares that can be pledged, including the
cumulative pledged shares after margin calls. Having pledged most of the shares
and yet maintaining the voting rights may seem like a good situation to the
promoters when in reality their fate is hanging by a day’s movement on the
stock exchange. Or, pledging should also suspend voting rights till the pledge
is not revoked. If the promoters need to raise more money, they should take a
conscious decision to sell their stake in a phased manner or through a
strategic sale.
The board of directors must also assert
and prevent promoters from taking this treacherous road to the mirage of
prosperity. As the custodian of the wealth of all stake holders, the board has
a vantage view of the things to happen. It has to exercise its rights instead
of being a rubber stamp.
(Bang is
Associate Director and Ramachandran Professor and Executive Director at the
Thomas Schmidheiny Centre for Family Enterprise at the Indian School of
Business).